Genero TV

Genero Task 3 – Rolo: Shoot

Assessment Task 3: Manage the Production – Unit 80: (Criteria: 3.1, 3.2, 4.1, 4.2 & 4.3)

On the day we planned to shoot our video we learned in the morning that the deadline for the submission was a week earlier than we thought, meaning that the finished video would have to be submitted by the following day before 12.00 noon. This was massively disappointing for us as we had prepared our shoot to last a couple of days. We had purchased foam boards to create the sets, Play-Doh for creating the characters and many other items we thought would add some nice touches to our video such as miniature feathers for the characters head dresses, lollypop sticks to attach props to and stick on facial features to give our characters a comic touch.

At first we were so dissapointed that we decided to just cut our losses, give up on the Rolo project and look for another project that we could do instead. But after much thought and encouragement from tutors, we decided to just go for it and see what we could acomplish in the single day.

The first thing we did was sit down and think logically about where we could save time. So we created a very rough storyboard and cut out some scenes that were going to do to free up some time. As Frankie set about creating a storyboard to follow, I went to find some equipment Fortunately, I still had my camera, lenses and tripods in my car from the previous day so I went to get them and we filmed with a standard 18-55mm lens so we had the option of zooming in if we didn’t want to move the sets. We also needed a Mac, DragonFrame software and some spare batteries. After some rushing about we finally had all the equipment we needed to film so I began to set up. We were filming our video in D8 because there were no windows which meant it would be a bit easier to control the lighting and temperature, something very important for stop motion and using play doh which is very difficult to mould if it gets too hot or too cold. Pictured below is the set up and Frank making slight alterations to characters before we began shooting.

After we set up all the equipment and drew the sets we were ready to begin shooting. Frankie and I drew up a shot list (pictured below) so we tried to follow it as best we could. By the time everything was ready for filming it was gone midday so the afternoon was spent entirely on trying to get something completed and after hours of slight adjustments to set and characters we had done all we could. We ended up leaving college at 6.45 so we felt we had given a good effort regardless. We left so late because after we had finished the shooting, we had some issues with exporting the final sequence as a video, with thought this might have something to do with the amount of space on the hard drive or our settings stopping it from exporting. We ended up exporting the project as an image sequence and then importing them into premiere for the edit.


The Edit:


During the editing process we needed to find some sounds to go over the top. We wanted tribal sounding chanting to match the visuals so we looked on to see if there was anything suitable and we found exactly what we wanted.

Sounds sourced from

Obviously the main problem we had was time. We were so set on getting something completed before the end of the day that the quality of our video definitely suffered as a result. On previous animation projects we had to start again a few times because of lighting differences or the clay drying out, however in this case we simply didn’t have the time to start again. I think our initial idea was good and with better planning and more time I think we could have done it justice but because of the surprise lack of time we definitely missed a good opportunity to make something decent. Areas to improve on for future projects will obviously be to ensure I read and fully understand the dates, rules and restrictions of competitions to avoid anything like this happening again. Although I was initially pleased that we had actually finished something on the day, the quality of the finished video was so disappointing I didn’t think it was even worth submitting but we did anyway so we could at least say we met the deadline in time.

After we submitted the video, I showed it a couple of friends to get some feedback and they all agreed that the initial idea was good but the finished video was obviously rushed and had some quite noticeable flaws, for example some of the frames don’t quite sync up in terms of lighting or shape of characters, which I didn’t notice at first but I was pleased it was pointed out for the sake of future improvement. I completely agree with the feedback received and was pleased that people at least acknowledged the amount of effort it took to get anything completed in such a short amount of time, however this was completely our own fault. I was very dissapointed to have wasted such a good idea but it was good experience that has taught me a lot for future projects, first and foremost to firmly establish a deadline date to have the project completed, preferably before the competition deadline itself.

Proposal Idea: Mo Film

Research and Originate a detailed 2 sided A4 proposal – Assessment Task 2 (Criteria 2.1 & 2.2)

Because there was no suitable projects for Genero TV, me and Frankie decided to enter a Mo Film competition instead. Mo film competitions offer a brief and certain requirements for the videos so it met the criteria for this project nicely.

Myself and Frankie looked over all the live projects and opted for the ROLO competition because we liked the sound of the brief. So after we downloaded the brief, we set about storyboarding our idea.

Our pitch:

The ROLO project brief stated that the video must be based around the tagline ‘Do you love anyone enough to give them your last ROLO?’.

Our idea is based around a sacrifice in ancient Azetc times. A few characters will carry a Rolo to the foot of a Azetc style pyramid where there will be a tribe awaiting the sacrifice of the Rolo to a God like figure, however when the time comes to sacrifice the Rolo, the character holding the sword will change his mind and run away with Rolo for himself. We realised early on that this would be quite ambitious with our time  limits and budget so instead of filming real life characters with expensive costumes and sets, we decided it would suit us to try and film it as a stop motion animation.

Shooting as a stop motion animation benefited us because we would only need a small amount of space to film, we had DragonFrame software available at college and we wouldn’t have to worry about locations, talent release forms or organising actors. All we would need is some Play-Doh to create the small characters , some foam boards for the set and our own camera equipment.We took inspiration for our video idea from watching Michael Gondry style animations on Vimeo, we felt it was something we were capable of creating with enough time and effort, plus we have some experience in animation from previous projects.

Requirements for the video:

Must feature the Rolo Product.

It must end on the Nestle end frame.

No children can be used in the advert.

It must contain the tagline provided.

The target audience: Adults aged 20+ and will be shown globally.

Needs to have a humorous and playful feel.

We felt that our idea would fit these requirements perfectly, provided we used the play-doh well enough to create funny, non-threatening looking characters and made it very obvious the sword would be made out of either play-doh or cardboard. The advert can last between 30-60 seconds which, again, we thought was an ideal time constraint for what we wanted to do.

Genero TV – Task 1

Thoroughly Research, Identify and then Negotiate a GeneroTV Project – Unit 80 criteria 1.1 & 1.2.

As part of our research for Genero TV, we looked at a past project by Icelandic producer, Olafur Arnalds. The brief for this project was quite short;

‘Olafur Arnalds wants you to make the music video for This Place Was A Shelter off his latest album For Now I Am Winter.
It’s inspired by the dilemma of not really believing in an afterlife but still wanting to know of some better place. Olafur says, “being the dreamer that I am I would prefer to know that you are not just lost in oblivion, but at the same time it leaves me with an inspiration to do more and perform as well as a human being as possible in the moment”.

The brief is open to your interpretation, be inspired by the music and get creative!’

Although the brief states that it is open to your interpretation, it gives a big hint in to the kind of music video Olafur is after. He mentions the afterlife being an inspiration so that lends itself to the idea of life, death, religion, life after death, beliefs etc.

Along with the brief there is also a write up on Olafur Arnalds which gives an interesting insight in to him as a person. Finding out about him is a useful tool that can help influence the type of film you’re planning to make, for example¬† Olafur Arnalds growing up in Iceland can influence how you think about the music video, Icelandic society and culture can give a valuable insight in to his personal interests and aspects of the video that might interest him personally. Icelandic culture tends to be very rural and scenic so these may be things you would want to try and include in your video. The winning video for this project is shown below and demonstrates how looking in to the artist you are working for can benefit your video, I think by using Scandinavian looking scenery and actors it appealed to Olafur Arnalds more than others.

Watch the winning video

Olafur Arnalds gave feedback to all of the videos entered and in the video below, he explains why he chose the winning video. He says how he liked the simplicity of the video also pointing out the good choice of actor and slow pace of the video that did not detract from the music. This project is an excellent example of how researching the artist can help immensely in the planning of your video and ensure you make a video that suits the brief.

Past Entries

Most of the briefs on Genero TV state that the music and video is open to interpretation but by looking into the bands own influences, style of music and past videos you can easily find the kind of style they want to portray and use this to your advantage when planning your video. M83 have had projects on Genero TV before and all of their projects state that the music is open to interpretation but all the winners have certain aspects in common. M83’s videos often contain some sort of supernatural element to them, from super powered children in Midnight City to make believe fantasy worlds in Steve McQueen.