Promotional Video: Task 4


Evaluation of Promotional Video

Assessment Task 4 – (Criteria 4.1 & 4.2)

Evaluation of Chevrolet Promo Video

On Monday 29th April, after everybody had finished their videos, ourselves and the BSC students did a critical analysis of everybody’s videos in the film studio. This was to get essential feedback for our videos and to see where they could be improved or adapted. Feedback forms were given out to everybody. Assigned randomly, the forms contained a few different questions on different videos, this was to give a wide opinion and get a fair representation of people’s views on each video. All the feedback was anonymous. Some of the feedback we received can be seen below:

‘Sound effects were good, could have been improved with more time.’

‘The video was funny, universal and hit the brief well.’

‘I liked the sounds of the characters. It could have shown more of the football match.’

‘Fantastic stop motion and could have been improved with more time.’

Overall I was very pleased with the video. Given more time I think we could have made the movements of the Play-Doh more fluid and life like. I would have also liked to experiment with some more effects but as this was our first attempt at a ‘claymation’ film I was very proud of the work we accomplished in a relatively small amount of time.

Evaluation of ‘The Edge’

This project was a pleasure to work on. Everybody worked very well together and the performing arts students were a joy to work with and showed professionalism of the highest standards. I hope to work with them again. The finished product was shown before the live performance at Melton Theatre, which I attended. I was extremely pleased with how the video looked; it was received well by the audience and received a well deserved round of applause.

To conclude, I was very pleased with this entire project and find it difficult to think of things I would do differently if I had the chance.

Jon Holmes comments on ‘The Edge’:

HND students and Level 3 Acting students have been working collaboratively to create a short promo for the forthcoming, self-devised Acting Performance of Macbeth, called ‘The Edge’.

The shoot was a short, but very intensive day; in very hostile working conditions in a Bolier Room. The performers not only had to adapt to the conditions, but also stay focused on character and theme when called upon. As with all shoots of this type and quality, there were numerous takes needed from varying angles. Each set-up or shot would take 30 mins to an hour to compose and light, which required focus and dedication from the actors to produce when called upon; not one of them found wanting.

Additionally, the film was shot on Film Standard Prime lenses. This gives the promo that “filmic” look, but also gave the performers another, added restriction to their performances, namely: shallow depth of field. On all shots, the performers had little or no room for error having to work within a very confined focal range of 5 – 10 mm, which meant that the students had to hit their ‘Marks’, or they wouldn’t be in focus. This calls upon multi-stranded concentration –   using physical memory and procedure – whilst staying true to the core of their characters and physical performance.

The HND Moving Image students worked very hard to not only preserve the inherent themes of the brief/adaptation through the aesthetic of the piece, but also to work within very tight and filthy conditions. This was a real test to not only light a shot for aesthetic, but also to work with limited power requirements and space. Again, like the actors, all students were very professional in their approach and produced very professional results in a relatively short space of time.

Moving Image students commented on the fact that this was only made possible by working effectively and positively as a team across both the other moving image students and the actors alike. They said that the focus and the commitment of the actors made the project possible and without the performers’ dedication to the shoot and to the process of filming, it wouldn’t have worked.